It’s really somewhat surprising to see the advertisements that Elections Quebec puts out. You can get a taste of them at their other site Mon Vote. All we see are people jumping into the air and making a huge X. It’s not meant to get us all to jump into the air, but rather to encourage us to put our X on the ballot paper when the time comes.
The slogan seems a little exaggerated to say the least. “I express who I am” or in French “J’exprime ce que je suis.” Given the events of the week, it might appear that some of the candidates have taken those slogans a little too much to heart.