Creative Deals
Montreal shows its creativity in many ways. Some of them are visible around the world via the Internet. We’ve probably all heard of Kyle MacDonald, if not by name then by the imagination in his deal-making. He is the guy who is trying to trade one red paperclip for a house. His blog currently shows that by now a part in a Movie is what he’s offering. That’s a long way from a red paperclip.
Today the Montreal Gazette tells us that Paul Kapasi is selling a house with wheels. He will give a new car to whoever buys his house in Hudson. It probably hasn’t been done before, so it may well get people talking. Let’s see how far buzz marketing can take this one.
