Fuck, AIDS kills!

“Fuck, le sida tue” is the slogan that the L’Actuel Medical Clinic, which specializes in the treatment of sexually-transmitted diseases, wanted to use on a large billboard near the corner of St-Laurent and Prince Arthur and at the Berri-UQAM station. They started with the biggest perceived obstacle and obtained a special dispensation from the language police of the Office de la langue francaise. Unfortunately, authorities from the burrough and the STM were not as easily swayed.

More details in cyberpresse (in French).

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